Over 20 Years
of Service!

What are your Guests Experiencing?

Every aspect of their experience is important and can increase spending, impact return visits and drive social media.  Our tools help you Measure your guest experience, Analyze the results and take Action!

Amusement / Theme Parks

“Amusement Advantage has been a great partner in providing feedback. Their evaluations are timely and actionable. Our decision to utilize them has proven to be a great investment.”
Craig FreemanCedar Fair Entertainment


“The mystery shopping reports give us great insight into the guest experience and are invaluable in improving the way we interact with our visits.  We highly recommend their services.”
Caroline FlyAquarium of the Pacific

Family Entertainment Centers

“Amusement Advantage has proven to stand out above their competition.  I would recommend anyone looking to implement an affordable Secret Shopper program to consider them!”
Gregg Borman:   Apex Parks Group

Museums / Science Centers

“The reports we receive are very detailed and thorough, which helps us identify where we can improve and where we are meeting and exceeding our guest’s expectations.“
– Stephanie Wood:  Denver Museum of Nature & Science

Skating Centers

“We worked closely to develop a specific shopper report that fits the needs of our company. We fine tune our shops on a regular basis and they work with us to accomplish our goals. I highly recommend them.”
– Bruce Aster:  United Skates of America

Water Parks

“The thorough and useful reports are a great snapshot of what the guests’ entire experience is. It is a great addition to our in house surveying and we continue to find it well worth our investment.”
– Terri Adams:  Schlitterbahn Waterparks & Resorts


“We selected Amusement Advantage based upon their demonstrated integrity, attention to detail, flexibility, and national presence. They have proven on numerous occasions that they can handle a variety of demands in a wide range of cultural attractions.”
– Tim BrantleyService Systems Associates

COID-19 Message to Shoppers/Contractors:

Like all of you, over the past weeks, we have been closely monitoring COVID-19 and its impact. We are truly experience unprecedented times in our world.  We have, however, seen before and will see again, the resiliency of our amazing industry and the people that comprise it. During this time,  please know that you remain in our thoughts. As you might expect, our business very closely follows the trends of the amusement, attractions and tourism industries globally; and like you, this is a very quiet time for us while most facilities are closed. Since our entire operations, account and administrative teams all work remotely, no additional steps were needed to keep us safe.  We have reduced our operations to just provide limited email support and no chat or phone support since virtually no shops are currently being conducted.  We are in constant communication with our clients to make responsible decisions with the well-being of our shoppers and their employees in mind. We are ensuring that all shops listed on our site are open before assigning any shopper to any of them.  If you request a shop that is open and then later change your mind please just let us know.  If you are ever not comfortable completing an assignment right now or in the future when things being opening up again, please just contact your scheduler. We will continue to post new assignments as they become available. Stay safe and follow the recommendations of your local authorities as best as you can.
The Amusement Advantage Team

Shopper Warning

Beware of various check and money order cashing scams using our company name!  Click here for details.


Obtain objective detailed feedback from real customers in your market with mystery shopping evaluations and guest surveys, customized to your organizations needs.


Discover actionable insight through comprehensive reporting, historical comparison data, industry benchmarking, in-depth performance analysis and public feedback analysis.


Create and implement proven training, coaching and reward strategies with experienced industry consultant support to capitalize on the data captured and analysis gleamed.

Industry Partnerships:


Industry Memberships: