What are your Guests Experiencing?

Every aspect of their experience is important and can increase spending, impact return visits and drive social media.  Our tools help you Measure your guest experience, Analyze the results and take Action!


“We have harnessed the power of the data provided by Amusement Advantage to help our members celebrate their successes at meeting and exceeding their guest’s expectations and help detect areas of their operation where opportunities for improvement may be present.”
Bill LupferFlorida Attractions Association

Amusement / Theme Parks

“Amusement Advantage has been a great partner in providing feedback. Their evaluations are timely and actionable. Our decision to utilize them has proven to be a great investment.”
Craig FreemanCedar Fair Entertainment


“The mystery shopping reports give us great insight into the guest experience and are invaluable in improving the way we interact with our visits.  We highly recommend their services.”
Caroline FlyAquarium of the Pacific

Bowling Centers

“Amusement Advantage does a very thorough full center shop with pictures, narratives and even pointing out employees who made the experience memorable.  The report seems like something I would have received from an insurance investigator!”
– Jay TrietleyAlley Cats Entertainment

Family Entertainment Centers

“Amusement Advantage has proven to stand out above their competition.  I would recommend anyone looking to implement an affordable Secret Shopper program to consider them!”
Gregg Borman:   Apex Parks Group

Museums / Science Centers

“The reports we receive are very detailed and thorough, which helps us identify where we can improve and where we are meeting and exceeding our guest’s expectations.“
– Stephanie Wood:  Denver Museum of Nature & Science

Skating Centers

“We worked closely to develop a specific shopper report that fits the needs of our company. We fine tune our shops on a regular basis and they work with us to accomplish our goals. I highly recommend them.”
– Bruce Aster:  United Skates of America

Water Parks

“The thorough and useful reports are a great snapshot of what the guests’ entire experience is. It is a great addition to our in house surveying and we continue to find it well worth our investment.”
– Terri Adams:  Schlitterbahn Waterparks & Resorts


“We selected Amusement Advantage based upon their demonstrated integrity, attention to detail, flexibility, and national presence. They have proven on numerous occasions that they can handle a variety of demands in a wide range of cultural attractions.”
– Tim BrantleyService Systems Associates

YEARS exclusively in attractions industry

ATTRACTIONS evaluated each year

EVALUATIONS completed annually

professional contractor NETWORK


Obtain objective detailed feedback from real customers in your market with Mystery Shopping evaluations and Exit Surveys, customized to your organizations needs.  Get more online reviews with Reputation Management.


Discover actionable insight through comprehensive reporting, historical comparison data, Industry Benchmarking, in-depth Performance Analysis and Online Review and Social Media Analysis.


Create and implement proven training, coaching and reward strategies with experienced industry consultant support to capitalize on the data captured and analysis gleamed.  Manage Online Reviews and Social Media Publishing.


See us at Booth #4219

Shopper / Vendor Warnings:

Beware of various fraudulent advertisement and check/money order cashing scams using our company name!  Click here for details.

Industry Partnerships/Memberships:

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28 Years
of Service!