Monday, October 29, 2018
Amusement Advantage, Inc. (Arvada, CO) and New Vue Solutions (Celebration, FL) have announced a partnership that will enable attractions to view and analyze mystery shop data in many different ways to make strategic operational decisions. Now clients can gain access to additional visuals and comparisons that can help management pinpoint areas of strength along with identifying the highest priorities to improve their business and guest experience.
Previously, Amusement Advantage clients had access to online reporting that presented mystery shop scores broken down by location, section of the report, and specific question in a table format. While clients were able to access their data in a numeric format, the new online reporting dashboard allows clients to view the data with compelling visuals that include the following features:
- A rolling overview that quickly shows the total number of shops per month plotted with each month’s average score
- A breakdown of average scores for each section in the report, intuitively presented as higher or lower than the total report’s average score – enabling clients to quickly identify which areas of the business are boosting the score and which areas are responsible for declines
- Average score by location (available for clients with multiple locations), presented over several months
- Average score by section in the report, presented over several months
- Average score by question in the report, allowing clients to dive even deeper and pinpoint not only sections that may be negatively affecting the score, but the exact question that identifies immediate need for improvement
- Narrative presentation, that allows clients to view each section’s narratives across multiple shops at once
The new dashboard has already proved its usefulness and practical applications. Melissa Soverns, COO of Sawgrass Recreation Park in Weston, FL, was able to use the dashboard to recognize when employee satisfaction had decreased in a specific area of the attraction, and connect it with organizational changes that were made at that time. “The addition of New Vue’s dashboard display has taken our reports to the next level. I recently shared the dashboard with my staff during our company meeting and it was universally agreed that it helped us understand many more levels that we previously had not been able to see.”
“We are thrilled to expand our partnership with New Vue as we continue to enhance how our clients can gain useful data from their mystery shop program,” said Scot Carson, President and CEO of Amusement Advantage. “New Vue has proven their capabilities of understanding our data, and thoroughly presenting in a way that allows our clients to take quick and immediate action.”
Earlier this year, Amusement Advantage and New Vue partnered together to provide the first-ever Attractions Industry FunRating Report. This one-of-a-kind report used survey data collected from mystery shops and provided guest experience data that measured the perception of crucial areas across all areas of the industry.
“Absolutely thrilled to partner with Amusement Advantage. The partnership is a win-win for all parties. It adds valuable insight to the mystery shop data and adds a key integration to the New Vue product.” said Paul Gibbons, Founder of New Vue Solutions. “Ultimately, and more importantly, it now allows attractions to measure guest satisfaction alongside traditional metrics such as attendance numbers and revenue. Fantastic.”
To learn more about the new mystery shop dashboard, click here.
About Amusement Advantage, Inc.
Amusement Advantage, Inc. was founded in 1996 to provide mystery shopping services exclusively to the attractions industry. Based in the greater Denver, CO area, the company works with attractions in the US and Canada, including amusement parks, water parks, FECs, zoos, aquariums, science centers, museums, bowling centers, trampoline parks, and other attractions. Amusement Advantage is a member of the International Association of Amusement Parks and Attractions, the Florida Attractions Association, the World Water Park Association, The Association of Science & Technology Centers, International Association of Trampoline Parks, and the Mystery Shopping Providers Association. In addition to measuring compliance standards for IATP, the company provides mystery shopping evaluations for IAAPA as part of the selection process for the Top FEC’s of the World Awards, is the exclusive Smart Buy provider for the Bowling Providers Association of America, and partners with the Florida Attractions Association to measure the compliance of each association member.
About New Vue Solutions
New Vue Solutions provides business software solutions and services to visitor attractions, entertainment and sports businesses. This includes Reporting, Business Analytics and CRM. Services include a range of digital marketing, and data management services. New Vue have a great deal of experience within the entertainment, attractions and sports industries, an area we are extremely passionate about! With New Vue, we have set out on a journey to help businesses in this excel in their acquisition and retention strategies. Partnering with best in class technology solutions, our aim is to help you improve the way you engage with your visitors. New Vue are an ambitious, dynamic group and an official Microsoft Partner of Microsoft Dynamics CRM and Power BI.